Brainside is a web platform gathering interactive experiences taking users through the creative thinking of contemporary artists. In a world where part of the general public seems increasingly resistant to this art form, Brainside makes an artist’s creative thinking more accessible to the users, gaining greater recognition and adding value to the contemporary art piece.
Each art piece in Brainside’s virtual gallery is initially presented through a preconception in which skeptics will identify themselves. The user is then challenged to a madcap mini-game illustrating the prejudice in a very literal way to prove its absurdity. Once the mini-game is over, we are directly transported in an immersive and interactive experience in which every steps of the creation are demonstrated. It’s only after exploring the artist’s creative thinking that skeptics can truly appreciate the value of the art piece they just besmirched.
Each month, a new art piece is added to the gallery. This month, discover Yves Klein’s universe.